Competitive Intelligence Overview
46
Products
206
Assets
2/3
Platforms
4.5
Assets/Product
45 products
198 assets
1 products
8 assets
Not present
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Luvs leads in 3 categories across amazon, walmart. Key strongholds: Baby Products > Diapering > Disposable Diapers, Baby Products > Diapering > Cloth Diapers & Accessories > Covers.
HUGGIES leads "Baby Products > Diapering > Wipes & Holders > Wipes & Refills" by 26% over Luvs. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > Incontinence & Ostomy > Protective Briefs & Underwear" has 111 products but Luvs only has 1 (0.9%). High-volume category with room to grow.
amazon80% of Luvs's category presence is on amazon. Consider expanding on walmart and target for diversification.
42
32.8% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Luvs Your brand | 46 | 206 | 0 | 45 | 1 | — |
HUGGIES | 73★ | 425 | 1★ | 71 | 1 | 1 |
Mama Bear | 49 | 313 | 0 | 49 | — | — |
Pampers | 49 | 471★ | 1★ | 47 | 1 | 1 |
Pampers has 129% more assets than Luvs
Luvs, Mama Bear have no video assets
Luvs is not present on Target
Mama Bear is not present on Walmart, Target
Pampers has the highest asset coverage (9.6 assets/product)