Competitive Intelligence Overview
39
Products
231
Assets
3/3
Platforms
5.9
Assets/Product
37 products
216 assets
1 products
5 assets
1 products
10 assets
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LUMIFY leads in 3 categories across amazon, walmart, target. Key strongholds: Health & Household > Health Care > Eye Health > Moisturizing Eye Drops, Itchy Eyes.
Opcon-A leads "Health & Household > Health Care > Over-the-Counter Medication > Allergy, Sinus & Asthma > Allergy Eye Drops" by 46% over LUMIFY. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Eyes > Serums" has 72 products but LUMIFY only has 2 (2.8%). High-volume category with room to grow.
amazon82% of LUMIFY's category presence is on amazon. Consider expanding on walmart and target for diversification.
17
18.1% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
LUMIFY Your brand | 39 | 231★ | 1★ | 37 | 1 | 1 |
iVIZIA | 42★ | 175 | 0 | 40 | 1 | 1 |
V Visine | 5 | 48 | 0 | 5 | — | — |
X Xtra-Seal | 8 | 82 | 0 | 8 | — | — |
V Visine | 8 | 82 | 0 | 8 | — | — |
X Xtra-Seal | 5 | 19 | 0 | 5 | — | — |
LUMIFY has 1116% more assets than Xtra-Seal
iVIZIA, Visine, Xtra-Seal, Visine, Xtra-Seal have no video assets
Visine is not present on Walmart, Target
Xtra-Seal is not present on Walmart, Target
Visine is not present on Walmart, Target