Competitive Intelligence Overview
59
Products
447
Assets
3/3
Platforms
7.6
Assets/Product
57 products
433 assets
1 products
5 assets
1 products
9 assets
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Lume leads in 3 categories across amazon, target. Key strongholds: Beauty & Personal Care > Personal Care > Deodorants & Antiperspirants > Deodorant, Cell Phones & Accessories > Accessories > Photo & Video Accessories > Photo & Video Kits.
Degree leads "Beauty & Personal Care > Personal Care > Deodorants & Antiperspirants > Antiperspirants" by 24% over Lume. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Household Supplies > Household Cleaning > All-Purpose Cleaners" has 155 products but Lume only has 1 (0.6%). High-volume category with room to grow.
amazon88% of Lume's category presence is on amazon. Consider expanding on walmart and target for diversification.
29
29.9% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Lume Your brand | 59★ | 447★ | 1★ | 57 | 1 | 1 |
W Wiresmith | 4 | 25 | 0 | 4 | — | — |
R Rael | 19 | 150 | 0 | 19 | — | — |
W Wiresmith | 29 | 161 | 0 | 29 | — | — |
R Rael | 6 | 46 | 0 | 6 | — | — |
v vH essentials | 7 | 57 | 0 | 7 | — | — |
v vH essentials | 3 | 25 | 0 | 3 | — | — |
Lume has 1688% more assets than vH essentials
Wiresmith, Rael, Wiresmith, Rael, vH essentials, vH essentials have no video assets
Wiresmith is not present on Walmart, Target
Rael is not present on Walmart, Target
Wiresmith is not present on Walmart, Target