Competitive Intelligence Overview
50
Products
150
Assets
3/3
Platforms
3.0
Assets/Product
48 products
134 assets
1 products
8 assets
1 products
8 assets
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Lottabody leads in 3 categories across amazon, walmart. Key strongholds: Beauty & Personal Care > Hair Care > Styling Products > Gels, Beauty & Personal Care > Hair Care > Styling Products > Mousses.
K18 leads "Beauty & Personal Care > Hair Care > Hair Masks" by 27% over Lottabody. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Body > Cleansers > Body Washes" has 159 products but Lottabody only has 3 (1.9%). High-volume category with room to grow.
amazon89% of Lottabody's category presence is on amazon. Consider expanding on walmart and target for diversification.
15
23.1% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Lottabody Your brand | 50 | 150 | 0 | 48 | 1 | 1 |
CHI | 65★ | 396★ | 0 | 64 | 1 | — |
Marc Anthony | 48 | 261 | 0 | 47 | 1 | — |
Mielle Organics | 50 | 295 | 1★ | 48 | 1 | 1 |
CHI has 164% more assets than Lottabody
Lottabody, CHI, Marc Anthony have no video assets
CHI is not present on Target
Marc Anthony is not present on Target
CHI has the highest asset coverage (6.1 assets/product)