Competitive Intelligence Overview
52
Products
298
Assets
3/3
Platforms
5.7
Assets/Product
50 products
278 assets
1 products
7 assets
1 products
13 assets
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Lotrimin leads in 2 categories across amazon. Key strongholds: Health & Household > Health Care > First Aid > Antifungals > Athletes Foot Remedies, Health & Household > Health Care > First Aid > Antifungals > Jock Itch Treatments.
O'Keeffe's leads "Beauty & Personal Care > Foot, Hand & Nail Care > Foot & Hand Care > Foot Creams & Lotions" by 23% over Lotrimin. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > Feminine Care > Vaginal Moisturizers" has 83 products but Lotrimin only has 1 (1.2%). High-volume category with room to grow.
amazon71% of Lotrimin's category presence is on amazon. Consider expanding on walmart and target for diversification.
34
33.3% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Lotrimin Your brand | 52 | 298 | 1★ | 50 | 1 | 1 |
Dr. Scholl's | 102★ | 425★ | 0 | 101 | 1 | — |
M Majesty's | 2 | 15 | 0 | 2 | — | — |
t terrasil | 10 | 84 | 0 | 10 | — | — |
M Majesty's | 11 | 86 | 0 | 11 | — | — |
t terrasil | 3 | 20 | 0 | 3 | — | — |
D Dr. Scholl\'s | 3 | 27 | 0 | 3 | — | — |
Dr. Scholl's has 2733% more assets than Majesty's
Dr. Scholl's, Majesty's, terrasil, Majesty's, terrasil, Dr. Scholl\'s have no video assets
Dr. Scholl's is not present on Target
Majesty's is not present on Walmart, Target
terrasil is not present on Walmart, Target