Competitive Intelligence Overview
83
Products
493
Assets
1/3
Platforms
5.9
Assets/Product
83 products
493 assets
Not present
Not present
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Lodge leads in 4 categories across amazon. Key strongholds: Home & Kitchen > Kitchen & Dining > Cookware > Pots & Pans > Dutch Ovens, Home & Kitchen > Kitchen & Dining > Cookware > Griddles.
Weiman leads "Health & Household > Household Supplies > Household Cleaning > Kitchen Cleaners > Cooktop Cleaners" by 29% over Lodge. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Kitchen & Dining > Cookware > Pots & Pans > Skillets" has 128 products but Lodge only has 11 (8.6%). High-volume category with room to grow.
amazon100% of Lodge's category presence is on amazon. Consider expanding on walmart and target for diversification.
11
8.6% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Lodge Your brand | 83 | 493 | 0★ | 83 | — | — |
Cuisinart | 223 | 833 | 0★ | 222 | 1 | — |
Amazon Basics | 1,058★ | 6,272★ | 0★ | 1058 | — | — |
G GLX | 3 | 20 | 0★ | 3 | — | — |
G GLX | 22 | 161 | 0★ | 22 | — | — |
Amazon Basics has 31260% more assets than GLX
Lodge is not present on Walmart, Target
Cuisinart is not present on Target
Amazon Basics is not present on Walmart, Target
GLX is not present on Walmart, Target