Competitive Intelligence Overview
49
Products
332
Assets
3/3
Platforms
6.8
Assets/Product
47 products
316 assets
1 products
8 assets
1 products
8 assets
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Listerine leads in 3 categories across amazon, walmart, target. Key strongholds: Health & Household > Oral Care > Mouthwash, All Equate Personal Care.
Oral-B leads "Health & Household > Oral Care > Dental Floss & Picks > Dental Floss" by 21% over Listerine. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Oral Care > Dental Floss & Picks > Dental Floss" has 38 products but Listerine only has 1 (2.6%). High-volume category with room to grow.
amazon67% of Listerine's category presence is on amazon. Consider expanding on walmart and target for diversification.
40
43% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Listerine Your brand | 49 | 332 | 1★ | 47 | 1 | 1 |
Tom's of Maine | 49 | 381 | 1★ | 48 | — | 1 |
Oral-B | 72★ | 577★ | 1★ | 70 | 1 | 1 |
TheraBreath | 45 | 274 | 1★ | 43 | 1 | 1 |
Oral-B has 111% more assets than TheraBreath
Tom's of Maine is not present on Walmart
Oral-B has the highest asset coverage (8 assets/product)