Competitive Intelligence Overview
38
Products
190
Assets
3/3
Platforms
5.0
Assets/Product
36 products
173 assets
1 products
8 assets
1 products
9 assets
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Lay's leads in 2 categories across walmart, target. Key strongholds: Lay's Potato Chips, Potato Chips.
Frito Lay leads "Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Chips & Crisps" by 14% over Lay's. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Salsas, Dips & Spreads > Dips & Spreads > Ranch" has 61 products but Lay's only has 3 (4.9%). High-volume category with room to grow.
amazon67% of Lay's's category presence is on amazon. Consider expanding on walmart and target for diversification.
29
29% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Lay's Your brand | 38 | 190 | 1★ | 36 | 1 | 1 |
Frito Lay | 57★ | 320★ | 0 | 57 | — | — |
G Gefen | 47 | 212 | 0 | 47 | — | — |
G GODESON | 11 | 80 | 0 | 11 | — | — |
G Gefen | 6 | 26 | 0 | 6 | — | — |
G GODESON | 3 | 19 | 0 | 3 | — | — |
Frito Lay has 1584% more assets than GODESON
Frito Lay, Gefen, GODESON, Gefen, GODESON have no video assets
Frito Lay is not present on Walmart, Target
Gefen is not present on Walmart, Target
GODESON is not present on Walmart, Target