Competitive Intelligence Overview
55
Products
413
Assets
3/3
Platforms
7.5
Assets/Product
53 products
399 assets
1 products
7 assets
1 products
7 assets
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Lactaid leads in 4 categories across amazon, walmart, target. Key strongholds: Health & Household > Health Care > Over-the-Counter Medication > Digestion & Nausea > Lactose Intolerance, Health & Household > Vitamins, Minerals & Supplements > Enzymes > Lactase.
Gas-X leads "Health & Household > Health Care > Over-the-Counter Medication > Digestion & Nausea > Gas Relief" by 49% over Lactaid. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Frozen > Ice Cream & Novelties > Ice Cream" has 94 products but Lactaid only has 1 (1.1%). High-volume category with room to grow.
amazon83% of Lactaid's category presence is on amazon. Consider expanding on walmart and target for diversification.
13
86.7% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Lactaid Your brand | 55 | 413 | 1★ | 53 | 1 | 1 |
3 365 by Whole Foods Market | 869★ | 3,976★ | 0 | 869 | — | — |
G Garden of Life | 7 | 56 | 0 | 7 | — | — |
G Gifhomfix | 51 | 347 | 0 | 51 | — | — |
G Garden of Life | 53 | 406 | 0 | 53 | — | — |
G Gifhomfix | 7 | 48 | 0 | 7 | — | — |
365 by Whole Foods Market has 8183% more assets than Gifhomfix
365 by Whole Foods Market, Garden of Life, Gifhomfix, Garden of Life, Gifhomfix have no video assets
365 by Whole Foods Market is not present on Walmart, Target
Garden of Life is not present on Walmart, Target
Gifhomfix is not present on Walmart, Target