Competitive Intelligence Overview
114
Products
803
Assets
2/3
Platforms
7.0
Assets/Product
113 products
796 assets
Not present
1 products
7 assets
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L'Oreal Paris leads in 3 categories across amazon. Key strongholds: Beauty & Personal Care > Hair Care > Shampoo & Conditioner > Shampoos, Beauty & Personal Care > Skin Care > Eyes > Creams.
MISSHA leads "Beauty & Personal Care > Makeup > Face > BB Creams" by 55% over L'Oreal Paris. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Face > Treatments & Masks > Serums" has 166 products but L'Oreal Paris only has 4 (2.4%). High-volume category with room to grow.
amazon97% of L'Oreal Paris's category presence is on amazon. Consider expanding on walmart and target for diversification.
7
10.6% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
L'Oreal Paris Your brand | 114★ | 803 | 0 | 113 | — | 1 |
e.l.f. | 101 | 492 | 1★ | 100 | — | 1 |
Neutrogena | 97 | 830★ | 1★ | 95 | 1 | 1 |
COVERGIRL | 90 | 278 | 1★ | 88 | 1 | 1 |
Neutrogena has 199% more assets than COVERGIRL
L'Oreal Paris has no video assets
L'Oreal Paris is not present on Walmart
e.l.f. is not present on Walmart
Neutrogena has the highest asset coverage (8.6 assets/product)