Competitive Intelligence Overview
59
Products
287
Assets
3/3
Platforms
4.9
Assets/Product
57 products
271 assets
1 products
8 assets
1 products
8 assets
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L'OCCITANE dominates "Hand Lotions & Creams" on target with 50% market share, outperforming 1 competitors.
targetDr. Bronner's leads "Beauty & Personal Care > Skin Care > Body > Cleansers > Soaps" by 30% over L'OCCITANE. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers" has 163 products but L'OCCITANE only has 4 (2.5%). High-volume category with room to grow.
amazon93% of L'OCCITANE's category presence is on amazon. Consider expanding on walmart and target for diversification.
7
7.1% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
L'OCCITANE Your brand | 59 | 287 | 0 | 57 | 1 | 1 |
Neutrogena | 97★ | 830★ | 1★ | 95 | 1 | 1 |
CeraVe | 67 | 482 | 1★ | 65 | 1 | 1 |
Tree Hut | 59 | 384 | 1★ | 57 | 1 | 1 |
Neutrogena has 189% more assets than L'OCCITANE
L'OCCITANE has no video assets
Neutrogena has the highest asset coverage (8.6 assets/product)