Competitive Intelligence Overview
15
Products
59
Assets
1/3
Platforms
3.9
Assets/Product
15 products
59 assets
Not present
Not present
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KRUPS dominates "Home & Kitchen > Kitchen & Dining > Coffee, Tea & Espresso > Espresso Machines > Steam Espresso Machines" on amazon with 11% market share, outperforming 3 competitors.
amazonGewiny leads "Home & Kitchen > Kitchen & Dining > Dining & Entertaining > Dinnerware & Serveware > Serveware > Beverage Serveware" by 26% over KRUPS. Consider expanding product range or improving visibility in this category.
amazon"Appliances > Parts & Accessories > Kegerator Replacement Parts" has 80 products but KRUPS only has 1 (1.3%). High-volume category with room to grow.
amazon100% of KRUPS's category presence is on amazon. Consider expanding on walmart and target for diversification.
8
11% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
K KRUPS Your brand | 15 | 59 | 0★ | 15 | — | — |
Cuisinart | 223★ | 833★ | 0★ | 222 | 1 | — |
Hamilton Beach | 109 | 833★ | 0★ | 108 | 1 | — |
S SHARDOR | 5 | 36 | 0★ | 5 | — | — |
S SHARDOR | 2 | 9 | 0★ | 2 | — | — |
Cuisinart has 9156% more assets than SHARDOR
KRUPS is not present on Walmart, Target
Cuisinart is not present on Target
Hamilton Beach is not present on Target
SHARDOR is not present on Walmart, Target