Competitive Intelligence Overview
64
Products
581
Assets
2/3
Platforms
9.1
Assets/Product
63 products
573 assets
1 products
8 assets
Not present
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Kraus leads in 5 categories across amazon, walmart. Key strongholds: Tools & Home Improvement > Kitchen & Bath Fixtures > Kitchen Fixtures > Kitchen & Bar Sinks > Kitchen Sinks > Single Bowl, Tools & Home Improvement > Kitchen & Bath Fixtures > Kitchen Fixtures > Kitchen Faucets > Kitchen Sink Faucets.
Delta Faucet leads "Tools & Home Improvement > Kitchen & Bath Fixtures > Bathroom Fixtures > Bathroom Sink Faucets & Parts > Touch On Faucets" by 41% over Kraus. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Kitchen & Dining > Kitchen Utensils & Gadgets > Cutting Boards, Mats & Sets > Cutting Boards" has 146 products but Kraus only has 1 (0.7%). High-volume category with room to grow.
amazon96% of Kraus's category presence is on amazon. Consider expanding on walmart and target for diversification.
11
12.5% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Kraus Your brand | 64 | 581 | 0★ | 63 | 1 | — |
Moen | 122 | 780★ | 0★ | 121 | 1 | — |
DELTA | 142★ | 561 | 0★ | 142 | — | — |
U Ultimate Unicorn | 5 | 44 | 0★ | 5 | — | — |
U Ultimate Unicorn | 2 | 17 | 0★ | 2 | — | — |
Moen has 4488% more assets than Ultimate Unicorn
Kraus is not present on Target
Moen is not present on Target
DELTA is not present on Walmart, Target
Ultimate Unicorn is not present on Walmart, Target