Competitive Intelligence Overview
132
Products
804
Assets
2/3
Platforms
6.1
Assets/Product
131 products
796 assets
1 products
8 assets
Not present
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KitchenAid leads in 9 categories across amazon. Key strongholds: Home & Kitchen > Kitchen & Dining > Small Appliances > Mixers > Stand Mixers, Home & Kitchen > Kitchen & Dining > Small Appliances > Blenders > Hand Blenders.
InSinkErator leads "Tools & Home Improvement > Plumbing > Garbage Disposals & Parts > Garbage Disposals" by 41% over KitchenAid. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Kitchen & Dining > Cookware > Pots & Pans > Skillets" has 128 products but KitchenAid only has 1 (0.8%). High-volume category with room to grow.
amazon98% of KitchenAid's category presence is on amazon. Consider expanding on walmart and target for diversification.
13
46.4% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
KitchenAid Your brand | 132 | 804 | 0★ | 131 | 1 | — |
Cuisinart | 223 | 833 | 0★ | 222 | 1 | — |
Farberware | 93 | 318 | 0★ | 92 | 1 | — |
OXO | 290★ | 2,179★ | 0★ | 289 | 1 | — |
OXO has 585% more assets than Farberware
KitchenAid is not present on Target
Cuisinart is not present on Target
Farberware is not present on Target
OXO is not present on Target