Competitive Intelligence Overview
70
Products
371
Assets
3/3
Platforms
5.3
Assets/Product
68 products
355 assets
1 products
8 assets
1 products
8 assets
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KIND leads in 4 categories across amazon, walmart, target. Key strongholds: Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Bars > Nut Bars, Grocery & Gourmet Food > Breakfast Cereal > Granola.
BERLAT leads "Health & Household > Household Supplies > Laundry > Laundry Detergent" by 38% over KIND. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Diet & Sports Nutrition > Nutrition Bars & Drinks > Nutrition Bars > Protein Bars" has 177 products but KIND only has 1 (0.6%). High-volume category with room to grow.
amazon83% of KIND's category presence is on amazon. Consider expanding on walmart and target for diversification.
17
81% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
KIND Your brand | 70★ | 371 | 1★ | 68 | 1 | 1 |
CLIF Bar | 65 | 206 | 1★ | 63 | 1 | 1 |
ALOHA | 64 | 63 | 0 | 63 | 1 | — |
Nature Valley | 60 | 374★ | 1★ | 58 | 1 | 1 |
Nature Valley has 494% more assets than ALOHA
ALOHA has no video assets
ALOHA is not present on Target
Nature Valley has the highest asset coverage (6.2 assets/product)
CLIF Bar has a low primary asset ratio