Category Insights
AICompetitive Threat
Xideman leads "Beauty & Personal Care > Shave & Hair Removal > Men's > Shaving Creams, Lotions & Gels > Shaving Creams" by 13% over Kiehl's. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Skin Care > Face > Cleansers > Gels" has 90 products but Kiehl's only has 1 (1.1%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Kiehl's's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
4 categoriesStrong in 1
Kiehl's(Your brand)
1
1.4% share • #28
Top Competitors
#1
S
St. Ives79.9%#2
Neutrogena68.5%
#3
Aveeno34.2%