Competitive Intelligence Overview
40
Products
218
Assets
1/3
Platforms
5.5
Assets/Product
40 products
218 assets
Not present
Not present
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Kensington leads in 2 categories across amazon. Key strongholds: Electronics > Computers & Accessories > Laptop Accessories > Security Locks, Electronics > Computers & Accessories > Computer Accessories & Peripherals > Cable Security Devices.
ELECOM leads "Electronics > Computers & Accessories > Computer Accessories & Peripherals > Input Devices > Trackballs" by 21% over Kensington. Consider expanding product range or improving visibility in this category.
amazon"Electronics > Computers & Accessories > Computer Accessories & Peripherals > Monitor Accessories > Anti-Glare & Privacy Filters" has 83 products but Kensington only has 3 (3.6%). High-volume category with room to grow.
amazon100% of Kensington's category presence is on amazon. Consider expanding on walmart and target for diversification.
16
25.4% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
K Kensington Your brand | 40★ | 218★ | 0★ | 40 | — | — |
I IPROKKO | 7 | 54 | 0★ | 7 | — | — |
V Veatzaer | 2 | 12 | 0★ | 2 | — | — |
V Viclaakesi | 3 | 20 | 0★ | 3 | — | — |
I IPROKKO | 7 | 47 | 0★ | 7 | — | — |
V Veatzaer | 6 | 42 | 0★ | 6 | — | — |
V Viclaakesi | 12 | 87 | 0★ | 12 | — | — |
Kensington has 1717% more assets than Veatzaer
Kensington is not present on Walmart, Target
IPROKKO is not present on Walmart, Target
Veatzaer is not present on Walmart, Target
Viclaakesi is not present on Walmart, Target