Competitive Intelligence Overview
51
Products
366
Assets
2/3
Platforms
7.2
Assets/Product
50 products
358 assets
1 products
8 assets
Not present
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K18 leads in 6 categories across amazon, walmart. Key strongholds: Beauty & Personal Care > Hair Care > Hair Masks, Beauty & Personal Care > Hair Care > Shampoo & Conditioner > Conditioners.
Batiste leads "Beauty & Personal Care > Hair Care > Shampoo & Conditioner > Dry Shampoos" by 30% over K18. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Vitamins, Minerals & Supplements > Blended Vitamin & Mineral Supplements" has 130 products but K18 only has 1 (0.8%). High-volume category with room to grow.
amazon94% of K18's category presence is on amazon. Consider expanding on walmart and target for diversification.
16
30.8% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
K18 Your brand | 51 | 366 | 0 | 50 | 1 | — |
CHI | 65★ | 396★ | 0 | 64 | 1 | — |
Marc Anthony | 48 | 261 | 0 | 47 | 1 | — |
Mielle Organics | 50 | 295 | 1★ | 48 | 1 | 1 |
CHI has 52% more assets than Marc Anthony
K18, CHI, Marc Anthony have no video assets
K18 is not present on Target
CHI is not present on Target
Marc Anthony is not present on Target