Category Insights
AIMulti-Category Leader
K-Swiss leads in 2 categories across amazon. Key strongholds: Clothing, Shoes & Jewelry > Women > Shoes > Athletic > Tennis & Racquet Sports, Clothing, Shoes & Jewelry > Men > Shoes > Athletic > Tennis & Racquet Sports.
Competitive Threat
Babolat leads "Clothing, Shoes & Jewelry > Girls > Shoes > Athletic > Racquet Sports" by 23% over K-Swiss. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Clothing, Shoes & Jewelry > Women > Shoes > Athletic > Fitness & Cross-Training" has 106 products but K-Swiss only has 1 (0.9%). High-volume category with room to grow.
amazonPlatform Concentration
100% of K-Swiss's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
6 categoriesLeader in 2
K-Swiss(Your brand)
12
11.3% share • #1
Top Competitors
#2
N
New Balance1211.3%#3
adidas109.4%
#4
d
doietc109.4%