Category Insights
AICompetitive Threat
Plus Brand leads "Sports & Outdoors > Sports > Boating & Sailing > Boating > Safety & Flotation Devices > First Aid Kits" by 15% over JWJ. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Clothing, Shoes & Jewelry > Men > Clothing > Active > Active Shorts" has 328 products but JWJ only has 4 (1.2%). High-volume category with room to grow.
amazonPlatform Concentration
100% of JWJ's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
2 categoriesJWJ(Your brand)
4
1.2% share • #11
Top Competitors
#1
Under Armour3611%
#2
P
Primacare288.5%#3
Nike185.5%