Competitive Intelligence Overview
21
Products
143
Assets
1/3
Platforms
6.8
Assets/Product
21 products
143 assets
Not present
Not present
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Just Play leads in 2 categories across amazon. Key strongholds: Toys & Games > Dress Up & Pretend Play > Pretend Phones & Smartphones, Arts, Crafts & Sewing > Crafting > Doll Making.
Vic Firth leads "Musical Instruments > Instrument Accessories > Drum & Percussion Accessories > Drumsticks, Mallets & Brushes > Drumsticks" by 18% over Just Play. Consider expanding product range or improving visibility in this category.
amazon"Toys & Games > Stuffed Animals & Plush Toys > Plush Figures" has 86 products but Just Play only has 2 (2.3%). High-volume category with room to grow.
amazon100% of Just Play's category presence is on amazon. Consider expanding on walmart and target for diversification.
5
6.7% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
J Just Play Your brand | 21★ | 143★ | 0★ | 21 | — | — |
M Ms. Rachel | 7 | 57 | 0★ | 7 | — | — |
V Vemico | 2 | 14 | 0★ | 2 | — | — |
A Apettoey | 2 | 17 | 0★ | 2 | — | — |
M Ms. Rachel | 4 | 28 | 0★ | 4 | — | — |
V Vemico | 19 | 132 | 0★ | 19 | — | — |
A Apettoey | 2 | 15 | 0★ | 2 | — | — |
Just Play has 921% more assets than Vemico
Just Play is not present on Walmart, Target
Ms. Rachel is not present on Walmart, Target
Vemico is not present on Walmart, Target
Apettoey is not present on Walmart, Target