Competitive Intelligence Overview
3
Products
25
Assets
1/3
Platforms
8.3
Assets/Product
3 products
25 assets
Not present
Not present
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Jovan dominates "Beauty & Personal Care > Fragrance > Women's > Cologne" on amazon with 12.5% market share, outperforming 3 competitors.
amazon100% of Jovan's category presence is on amazon. Consider expanding on walmart and target for diversification.
3
12.5% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
J Jovan Your brand | 3 | 25 | 0 | 3 | — | — |
REVLON | 104★ | 765★ | 1★ | 102 | 1 | 1 |
Victoria's Secret | 63 | 313 | 0 | 62 | 1 | — |
REVLON has 2960% more assets than Jovan
Jovan, Victoria's Secret have no video assets
Jovan is not present on Walmart, Target
Victoria's Secret is not present on Target
Jovan has the highest asset coverage (8.3 assets/product)