Competitive Intelligence Overview
54
Products
410
Assets
1/3
Platforms
7.6
Assets/Product
54 products
410 assets
Not present
Not present
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Johnson's Baby leads in 4 categories across amazon. Key strongholds: Baby Products > Baby Care > Grooming > Skin Care > Oils, Baby Products > Baby Care > Bathing > Shampoo.
Boudreaux's Butt Paste leads "Baby Products > Baby Care > Grooming > Skin Care > Diaper Creams" by 33% over Johnson's Baby. Consider expanding product range or improving visibility in this category.
amazon"Baby Products > Baby Care > Grooming > Skin Care > Diaper Creams" has 132 products but Johnson's Baby only has 1 (0.8%). High-volume category with room to grow.
amazon100% of Johnson's Baby's category presence is on amazon. Consider expanding on walmart and target for diversification.
10
20.4% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Johnson's Baby Your brand | 54 | 410★ | 0 | 54 | — | — |
Aveeno Baby | 52 | 49 | 0 | 52 | — | — |
Mustela | 50 | 388 | 1★ | 48 | 1 | 1 |
Burt's Bees Baby | 99★ | 311 | 0 | 99 | — | — |
Johnson's Baby has 737% more assets than Aveeno Baby
Johnson's Baby, Aveeno Baby, Burt's Bees Baby have no video assets
Johnson's Baby is not present on Walmart, Target
Aveeno Baby is not present on Walmart, Target
Burt's Bees Baby is not present on Walmart, Target