Competitive Intelligence Overview
15
Products
114
Assets
3/3
Platforms
7.6
Assets/Product
13 products
101 assets
1 products
6 assets
1 products
7 assets
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Johnson's dominates "Baby Oils & Lotions" on walmart with 100% market share, outperforming 0 competitors.
walmartJohnson's Baby leads "Baby Products > Baby Care > Grooming > Skin Care > Oils" by 40% over Johnson's. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Body > Cleansers > Hand Wash" has 125 products but Johnson's only has 1 (0.8%). High-volume category with room to grow.
amazon82% of Johnson's's category presence is on amazon. Consider expanding on walmart and target for diversification.
2
2.6% share • #12
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Johnson's Your brand | 15 | 114 | 0 | 13 | 1 | 1 |
Mustela | 50 | 388 | 1★ | 48 | 1 | 1 |
Johnson's Baby | 54 | 410★ | 0 | 54 | — | — |
Burt's Bees Baby | 99★ | 311 | 0 | 99 | — | — |
Johnson's Baby has 260% more assets than Johnson's
Johnson's, Johnson's Baby, Burt's Bees Baby have no video assets
Johnson's Baby is not present on Walmart, Target
Burt's Bees Baby is not present on Walmart, Target
Mustela has the highest asset coverage (7.8 assets/product)