Category Insights
AICategory Leader
John Frieda dominates "Beauty & Personal Care > Hair Care > Hair Coloring Products > Color Refreshers > Color Glazes" on amazon with 9.1% market share, outperforming 3 competitors.
amazonCompetitive Threat
Just for Men leads "Beauty & Personal Care > Hair Care > Hair Coloring Products > Hair Color" by 15% over John Frieda. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Hair Care > Styling Products > Hair Sprays" has 63 products but John Frieda only has 2 (3.2%). High-volume category with room to grow.
amazonPlatform Concentration
100% of John Frieda's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
3 categoriesLeader in 1
John Frieda(Your brand)
2
9.1% share • #1
Top Competitors
#2
P
Paul Mitchell29.1%#3
K
Kristin Ess29.1%#4
Marc Anthony14.5%