Category Insights
AICategory Leader
Jergens dominates "Beauty & Personal Care > Skin Care > Sunscreens & Tanning Products > Self-Tanners" on amazon with 100% market share, outperforming 0 competitors.
amazonCompetitive Threat
Bondi Sands leads "Beauty & Personal Care > Skin Care > Sunscreens & Tanning Products > Self-Tanners > Body Self-Tanners" by 37% over Jergens. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Skin Care > Body > Moisturizers > Lotions" has 124 products but Jergens only has 2 (1.6%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Jergens's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
7 categoriesLeader in 1
Jergens(Your brand)
3
3.8% share • #9
Top Competitors
#1
F
Fursnob810%#2
B.TAN78.8%
#3
T
Tuauoe67.5%