Competitive Intelligence Overview
42
Products
175
Assets
3/3
Platforms
4.2
Assets/Product
40 products
162 assets
1 products
7 assets
1 products
6 assets
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iVIZIA leads in 2 categories across amazon, walmart. Key strongholds: Beauty & Personal Care > Makeup > Makeup Remover > Makeup Cleansing Wipes, Preservative free eye drops.
Opcon-A leads "Health & Household > Health Care > Over-the-Counter Medication > Allergy, Sinus & Asthma > Allergy Eye Drops" by 49% over iVIZIA. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Face > Treatments & Masks > Serums" has 166 products but iVIZIA only has 1 (0.6%). High-volume category with room to grow.
amazon86% of iVIZIA's category presence is on amazon. Consider expanding on walmart and target for diversification.
12
12.8% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
iVIZIA Your brand | 42 | 175 | 0 | 40 | 1 | 1 |
LUMIFY | 39 | 231★ | 1★ | 37 | 1 | 1 |
TheraTears | 48★ | 191 | 1★ | 46 | 1 | 1 |
X Xtra-Seal | 8 | 82 | 0 | 8 | — | — |
X Xtra-Seal | 5 | 19 | 0 | 5 | — | — |
LUMIFY has 1116% more assets than Xtra-Seal
iVIZIA, Xtra-Seal, Xtra-Seal have no video assets
Xtra-Seal is not present on Walmart, Target
Xtra-Seal is not present on Walmart, Target
Xtra-Seal has the highest asset coverage (10.3 assets/product)