Category Insights
AIMulti-Category Leader
IRWIN leads in 3 categories across amazon. Key strongholds: Tools & Home Improvement > Power & Hand Tools > Hand Tools > Pliers > Vise Grips & Locking Pliers, Tools & Home Improvement > Power & Hand Tools > Power Tool Parts & Accessories > Power Drill Parts & Accessories > Drill Bits > Spade Drill Bits.
Competitive Threat
Voccim leads "Tools & Home Improvement > Power & Hand Tools > Power Tool Parts & Accessories > Router Parts & Accessories > Router Bits > Solid Surface Bits" by 64% over IRWIN. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Tools & Home Improvement > Paint, Wall Treatments & Supplies > Painting Supplies & Tools > Tape > Masking Tape" has 131 products but IRWIN only has 1 (0.8%). High-volume category with room to grow.
amazonPlatform Concentration
100% of IRWIN's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
32 categories14
19.7% share • #1
Top Competitors