Competitive Intelligence Overview
66
Products
673
Assets
2/3
Platforms
10.2
Assets/Product
65 products
665 assets
1 products
8 assets
Not present
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Ingenuity leads in 3 categories across amazon. Key strongholds: Baby Products > Feeding > Highchairs & Booster Seats > Booster & Hook-On Seats, Baby Products > Potty Training > Potties.
Toddleroo by North States leads "Baby Products > Safety > Gates & Gate Extensions > Door & Stair Gates" by 28% over Ingenuity. Consider expanding product range or improving visibility in this category.
amazon"Toys & Games > Stuffed Animals & Plush Toys > Plush Pillows" has 91 products but Ingenuity only has 1 (1.1%). High-volume category with room to grow.
amazon96% of Ingenuity's category presence is on amazon. Consider expanding on walmart and target for diversification.
8
18.6% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Ingenuity Your brand | 66 | 673 | 0 | 65 | 1 | — |
Graco | 147★ | 982★ | 0 | 145 | 1 | 1 |
Bright Starts | 70 | 219 | 1★ | 68 | 1 | 1 |
Baby Einstein | 63 | 83 | 1★ | 61 | 1 | 1 |
Graco has 1083% more assets than Baby Einstein
Ingenuity, Graco have no video assets
Ingenuity is not present on Target
Ingenuity has the highest asset coverage (10.2 assets/product)
Ingenuity, Baby Einstein have a low primary asset ratio