Competitive Intelligence Overview
38
Products
309
Assets
1/3
Platforms
8.1
Assets/Product
38 products
309 assets
Not present
Not present
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Imusa dominates "Home & Kitchen > Kitchen & Dining > Small Appliances > Specialty Appliances > Quesadilla & Tortilla Makers" on amazon with 100% market share, outperforming 0 competitors.
amazonAROMA leads "Home & Kitchen > Kitchen & Dining > Small Appliances > Rice Cookers" by 49% over Imusa. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Kitchen & Dining > Cookware > Pots & Pans > Stockpots" has 120 products but Imusa only has 2 (1.7%). High-volume category with room to grow.
amazon100% of Imusa's category presence is on amazon. Consider expanding on walmart and target for diversification.
4
5.4% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
I Imusa Your brand | 38 | 309 | 0★ | 38 | — | — |
 Amazon Basics | 1,058★ | 6,272★ | 0★ | 1058 | — | — |
G GLX | 3 | 20 | 0★ | 3 | — | — |
M Made In | 20 | 134 | 0★ | 20 | — | — |
G GLX | 22 | 161 | 0★ | 22 | — | — |
M Made In | 4 | 28 | 0★ | 4 | — | — |
Amazon Basics has 31260% more assets than GLX
Imusa is not present on Walmart, Target
Amazon Basics is not present on Walmart, Target
GLX is not present on Walmart, Target
Made In is not present on Walmart, Target