Competitive Intelligence Overview
71
Products
479
Assets
3/3
Platforms
6.7
Assets/Product
69 products
458 assets
1 products
8 assets
1 products
13 assets
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Igloo leads in 2 categories across amazon, walmart. Key strongholds: Sports & Outdoors > Outdoor Recreation > Camping & Hiking > Camp Kitchen > Coolers, Green Coolers.
Hipshot leads "Patio, Lawn & Garden > Patio Furniture & Accessories > Canopies, Gazebos & Pergolas > Event Shelters" by 60% over Igloo. Consider expanding product range or improving visibility in this category.
amazon"Sports & Outdoors > Sports & Outdoor Recreation Accessories > Sports Water Bottles" has 152 products but Igloo only has 3 (2%). High-volume category with room to grow.
amazon93% of Igloo's category presence is on amazon. Consider expanding on walmart and target for diversification.
18
32.1% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Igloo Your brand | 71 | 479 | 1★ | 69 | 1 | 1 |
Frigidaire | 143 | 818★ | 0 | 141 | 1 | 1 |
YETI | 89 | 663 | 0 | 89 | — | — |
STANLEY | 144★ | 812 | 1★ | 142 | 1 | 1 |
Frigidaire has 71% more assets than Igloo
Frigidaire, YETI have no video assets
YETI is not present on Walmart, Target
YETI has the highest asset coverage (7.4 assets/product)