Competitive Intelligence Overview
53
Products
358
Assets
3/3
Platforms
6.8
Assets/Product
51 products
341 assets
1 products
6 assets
1 products
11 assets
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Icy Hot leads in 2 categories across amazon. Key strongholds: Health & Household > Health Care > Over-the-Counter Medication > Pain Relievers > Joint & Muscle Pain Relief > Treatments > Pain Relief Rubs, Health & Household > Health Care > Over-the-Counter Medication > Pain Relievers.
Voltaren leads "Health & Household > Health Care > Over-the-Counter Medication > Pain Relievers > Arthritis" by 30% over Icy Hot. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > Over-the-Counter Medication > Pain Relievers > Hot & Cold Therapies > Heat Patches" has 111 products but Icy Hot only has 11 (9.9%). High-volume category with room to grow.
amazon71% of Icy Hot's category presence is on amazon. Consider expanding on walmart and target for diversification.
31
27.2% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Icy Hot Your brand | 53★ | 358★ | 1★ | 51 | 1 | 1 |
Voltaren | 42 | 290 | 1★ | 40 | 1 | 1 |
H HealthWise | 9 | 79 | 0 | 9 | — | — |
B Biofreeze | 13 | 123 | 0 | 13 | — | — |
H HealthWise | 3 | 25 | 0 | 3 | — | — |
B Biofreeze | 5 | 48 | 0 | 5 | — | — |
Icy Hot has 1332% more assets than HealthWise
HealthWise, Biofreeze, HealthWise, Biofreeze have no video assets
HealthWise is not present on Walmart, Target
Biofreeze is not present on Walmart, Target
HealthWise is not present on Walmart, Target