Competitive Intelligence Overview
71
Products
328
Assets
1/3
Platforms
4.6
Assets/Product
71 products
328 assets
Not present
Not present
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Icon Sports leads in 3 categories across amazon. Key strongholds: Sports & Outdoors > Fan Shop > Clothing > Jackets, Sports & Outdoors > Fan Shop > Sports Equipment > Soccer Equipment.
FOCO leads "Sports & Outdoors > Fan Shop > Clothing Accessories > Scarves" by 42% over Icon Sports. Consider expanding product range or improving visibility in this category.
amazon"Sports & Outdoors > Fan Shop > Clothing > Sweatshirts & Hoodies" has 91 products but Icon Sports only has 1 (1.1%). High-volume category with room to grow.
amazon100% of Icon Sports's category presence is on amazon. Consider expanding on walmart and target for diversification.
21
36.8% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
I Icon Sports Your brand | 71 | 328 | 0★ | 71 | — | — |
adidas | 1,352★ | 7,633★ | 0★ | 1351 | 1 | — |
U Ultra Game | 116 | 702 | 0★ | 116 | — | — |
F FOCO | 661 | 2,675 | 0★ | 661 | — | — |
adidas has 2227% more assets than Icon Sports
Icon Sports is not present on Walmart, Target
adidas is not present on Target
Ultra Game is not present on Walmart, Target
FOCO is not present on Walmart, Target