Competitive Intelligence Overview
38
Products
243
Assets
3/3
Platforms
6.4
Assets/Product
36 products
228 assets
1 products
8 assets
1 products
7 assets
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IBgard leads in 2 categories across amazon, walmart. Key strongholds: Health & Household > Vitamins, Minerals & Supplements > Herbal Supplements > Ginger, Diarrhea Medicine.
Dramamine leads "Health & Household > Health Care > Over-the-Counter Medication > Digestion & Nausea > Motion Sickness & Nausea" by 49% over IBgard. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > Over-the-Counter Medication > Digestion & Nausea > Antacids" has 237 products but IBgard only has 2 (0.8%). High-volume category with room to grow.
amazon86% of IBgard's category presence is on amazon. Consider expanding on walmart and target for diversification.
12
13.2% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
IBgard Your brand | 38 | 243 | 1★ | 36 | 1 | 1 |
Life Extension | 116★ | 947★ | 0 | 115 | 1 | — |
T Teac | 10 | 40 | 0 | 10 | — | — |
H Hawmow | 4 | 31 | 0 | 4 | — | — |
T Teac | 19 | 132 | 0 | 19 | — | — |
H Hawmow | 38 | 378 | 0 | 38 | — | — |
Life Extension has 2955% more assets than Hawmow
Life Extension, Teac, Hawmow, Teac, Hawmow have no video assets
Life Extension is not present on Target
Teac is not present on Walmart, Target
Hawmow is not present on Walmart, Target