Competitive Intelligence Overview
62
Products
368
Assets
3/3
Platforms
5.9
Assets/Product
60 products
355 assets
1 products
6 assets
1 products
7 assets
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Hyland's leads in 3 categories across amazon, walmart. Key strongholds: Health & Household > Health Care > Over-the-Counter Medication > Sleep Aids, Baby Products > Baby Care > Pacifiers, Teethers & Teething Relief > Teething Relief.
Boiron leads "Health & Household > Health Care > Alternative Medicine > Single Homeopathic Remedies" by 59% over Hyland's. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > Over-the-Counter Medication > Digestion & Nausea > Antacids" has 237 products but Hyland's only has 2 (0.8%). High-volume category with room to grow.
amazon91% of Hyland's's category presence is on amazon. Consider expanding on walmart and target for diversification.
9
11.1% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Hyland's Your brand | 62 | 368 | 1★ | 60 | 1 | 1 |
Boiron | 113★ | 471★ | 0 | 112 | 1 | — |
B Badger | 4 | 23 | 0 | 4 | — | — |
B Badger | 13 | 76 | 0 | 13 | — | — |
K KUTOOK | 3 | 23 | 0 | 3 | — | — |
K KUTOOK | 12 | 96 | 0 | 12 | — | — |
Boiron has 1948% more assets than KUTOOK
Boiron, Badger, Badger, KUTOOK, KUTOOK have no video assets
Boiron is not present on Target
Badger is not present on Walmart, Target
Badger is not present on Walmart, Target