Competitive Intelligence Overview
73
Products
425
Assets
3/3
Platforms
5.8
Assets/Product
71 products
406 assets
1 products
8 assets
1 products
11 assets
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HUGGIES leads in 4 categories across amazon, walmart, target. Key strongholds: Baby Products > Diapering > Wipes & Holders > Wipes & Refills, Health & Household > Household Supplies > Household Cleaning.
Pull-Ups leads "Baby Products > Potty Training > Training Pants" by 33% over HUGGIES. Consider expanding product range or improving visibility in this category.
amazon"Clothing, Shoes & Jewelry > Baby > Baby Girls > Clothing > Jackets & Coats > Jackets" has 102 products but HUGGIES only has 2 (2%). High-volume category with room to grow.
amazon83% of HUGGIES's category presence is on amazon. Consider expanding on walmart and target for diversification.
40
31.3% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
HUGGIES Your brand | 73 | 425 | 1★ | 71 | 1 | 1 |
Amazon Essentials | 699★ | 3,908★ | 0 | 699 | — | — |
The Children's Place | 447 | 1,329 | 0 | 446 | — | 1 |
K KIDSCOOL SPACE | 28 | 178 | 0 | 28 | — | — |
K KIDSCOOL SPACE | 5 | 31 | 0 | 5 | — | — |
Amazon Essentials has 12506% more assets than KIDSCOOL SPACE
Amazon Essentials, The Children's Place, KIDSCOOL SPACE, KIDSCOOL SPACE have no video assets
Amazon Essentials is not present on Walmart, Target
The Children's Place is not present on Walmart
KIDSCOOL SPACE is not present on Walmart, Target