Competitive Intelligence Overview
50
Products
301
Assets
1/3
Platforms
6.0
Assets/Product
50 products
301 assets
Not present
Not present
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Hot Wheels leads in 4 categories across amazon. Key strongholds: Toys & Games > Vehicles > Vehicle Playsets > Motor Vehicles, Toys & Games > Vehicles > Cars & Race Cars.
Carrera leads "Toys & Games > Vehicles > Slot Cars, Race Tracks & Accessories > Slot Cars" by 37% over Hot Wheels. Consider expanding product range or improving visibility in this category.
amazon"Clothing, Shoes & Jewelry > Boys > Clothing > Underwear > Boxer Briefs" has 91 products but Hot Wheels only has 1 (1.1%). High-volume category with room to grow.
amazon100% of Hot Wheels's category presence is on amazon. Consider expanding on walmart and target for diversification.
12
35.3% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
H Hot Wheels Your brand | 50 | 301 | 0★ | 50 | — | — |
Disney | 402★ | 2,075★ | 0★ | 402 | — | — |
O Orankay | 2 | 16 | 0★ | 2 | — | — |
A AFX | 15 | 54 | 0★ | 15 | — | — |
O Orankay | 5 | 25 | 0★ | 5 | — | — |
A AFX | 2 | 6 | 0★ | 2 | — | — |
Disney has 34483% more assets than AFX
Hot Wheels is not present on Walmart, Target
Disney is not present on Walmart, Target
Orankay is not present on Walmart, Target
AFX is not present on Walmart, Target