Competitive Intelligence Overview
73
Products
522
Assets
2/3
Platforms
7.2
Assets/Product
72 products
517 assets
Not present
1 products
5 assets
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HILLSHIRE FARM leads in 2 categories across amazon, target. Key strongholds: Grocery & Gourmet Food > Deli & Prepared Foods > Deli Meats & Cheeses > Prepackaged Deli Meats > Ham, Sausages.
Old Wisconsin leads "Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Meat Snacks > Sausage Snacks" by 64% over HILLSHIRE FARM. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Meat Snacks > Jerky" has 175 products but HILLSHIRE FARM only has 2 (1.1%). High-volume category with room to grow.
amazon96% of HILLSHIRE FARM's category presence is on amazon. Consider expanding on walmart and target for diversification.
10
45.5% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
HILLSHIRE FARM Your brand | 73 | 522 | 1★ | 72 | — | 1 |
G Generic | 11,125★ | 50,596★ | 0 | 11125 | — | — |
D Dietz & Watson | 61 | 361 | 0 | 61 | — | — |
J Johnsonville | 23 | 174 | 0 | 23 | — | — |
D Dietz & Watson | 23 | 154 | 0 | 23 | — | — |
J Johnsonville | 5 | 58 | 0 | 5 | — | — |
Generic has 87134% more assets than Johnsonville
Generic, Dietz & Watson, Johnsonville, Dietz & Watson, Johnsonville have no video assets
HILLSHIRE FARM is not present on Walmart
Generic is not present on Walmart, Target
Dietz & Watson is not present on Walmart, Target