Competitive Intelligence Overview
65
Products
551
Assets
2/3
Platforms
8.5
Assets/Product
64 products
543 assets
1 products
8 assets
Not present
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Hill's Science Diet dominates "Sensitive Stomach Dog Food" on walmart with 100% market share, outperforming 0 competitors.
walmartCat Chow leads "Pet Supplies > Cats > Food > Dry" by 25% over Hill's Science Diet. Consider expanding product range or improving visibility in this category.
amazon"Pet Supplies > Cats > Food > Wet > Canned" has 164 products but Hill's Science Diet only has 3 (1.8%). High-volume category with room to grow.
amazon83% of Hill's Science Diet's category presence is on amazon. Consider expanding on walmart and target for diversification.
35
13.5% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Hill's Science Diet Your brand | 65 | 551★ | 0 | 64 | 1 | — |
Nutrish | 46 | 373 | 0 | 45 | 1 | — |
Blue Buffalo | 79★ | 354 | 1★ | 77 | 1 | 1 |
I I AND LOVE AND YOU | 6 | 51 | 0 | 6 | — | — |
I I AND LOVE AND YOU | 3 | 25 | 0 | 3 | — | — |
Hill's Science Diet has 2104% more assets than I AND LOVE AND YOU
Hill's Science Diet, Nutrish, I AND LOVE AND YOU, I AND LOVE AND YOU have no video assets
Hill's Science Diet is not present on Target
Nutrish is not present on Target
I AND LOVE AND YOU is not present on Walmart, Target