Competitive Intelligence Overview
85
Products
281
Assets
3/3
Platforms
3.3
Assets/Product
83 products
265 assets
1 products
8 assets
1 products
8 assets
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HERSHEY'S leads in 2 categories across walmart, target. Key strongholds: All Valentine's Day Candy, Chocolate Candy.
Blue Diamond Almonds leads "Grocery & Gourmet Food > Pantry Staples > Cooking & Baking > Nuts & Seeds > Almonds" by 46% over HERSHEY'S. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Snacks & Sweets > Chocolate Candy > Candy & Chocolate Bars" has 294 products but HERSHEY'S only has 16 (5.4%). High-volume category with room to grow.
amazon80% of HERSHEY'S's category presence is on amazon. Consider expanding on walmart and target for diversification.
16
5.4% share • #6
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
HERSHEY'S Your brand | 85★ | 281★ | 1★ | 83 | 1 | 1 |
L LUNYEE | 6 | 48 | 0 | 6 | — | — |
T TWG | 2 | 9 | 0 | 2 | — | — |
N NATUREPRO | 2 | 18 | 0 | 2 | — | — |
L LUNYEE | 8 | 59 | 0 | 8 | — | — |
T TWG | 9 | 77 | 0 | 9 | — | — |
N NATUREPRO | 7 | 54 | 0 | 7 | — | — |
HERSHEY'S has 3022% more assets than TWG
LUNYEE, TWG, NATUREPRO, LUNYEE, TWG, NATUREPRO have no video assets
LUNYEE is not present on Walmart, Target
TWG is not present on Walmart, Target
NATUREPRO is not present on Walmart, Target