Competitive Intelligence Overview
82
Products
497
Assets
3/3
Platforms
6.1
Assets/Product
80 products
486 assets
1 products
5 assets
1 products
6 assets
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HENCKELS leads in 4 categories across amazon, walmart, target. Key strongholds: Home & Kitchen > Kitchen & Dining > Dining & Entertaining > Flatware > Flatware Sets > Steak Sets, Home & Kitchen > Kitchen & Dining > Kitchen Utensils & Gadgets > Kitchen Knives & Accessories > Mincing Knives.
Wüsthof leads "Home & Kitchen > Kitchen & Dining > Kitchen Utensils & Gadgets > Knife Sharpeners" by 16% over HENCKELS. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Kitchen & Dining > Kitchen Utensils & Gadgets > Cutting Boards, Mats & Sets > Cutting Boards" has 146 products but HENCKELS only has 1 (0.7%). High-volume category with room to grow.
amazon93% of HENCKELS's category presence is on amazon. Consider expanding on walmart and target for diversification.
13
9.9% share • #4
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
HENCKELS Your brand | 82★ | 497★ | 0★ | 80 | 1 | 1 |
M Mercer Culinary | 7 | 39 | 0★ | 7 | — | — |
M Mercer Culinary | 35 | 194 | 0★ | 35 | — | — |
C Cutluxe | 17 | 110 | 0★ | 17 | — | — |
C Cutluxe | 21 | 172 | 0★ | 21 | — | — |
H Hskyhan | 3 | 18 | 0★ | 3 | — | — |
H Hskyhan | 37 | 256 | 0★ | 37 | — | — |
HENCKELS has 2661% more assets than Hskyhan
Mercer Culinary is not present on Walmart, Target
Mercer Culinary is not present on Walmart, Target
Cutluxe is not present on Walmart, Target
Cutluxe is not present on Walmart, Target