Competitive Intelligence Overview
69
Products
192
Assets
3/3
Platforms
2.8
Assets/Product
67 products
180 assets
1 products
8 assets
1 products
4 assets
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HELLMANN'S dominates "Pantry staples" on walmart with 33.3% market share, outperforming 2 competitors.
walmartKewpie leads "Grocery & Gourmet Food > Pantry Staples > Condiments & Salad Dressings > Mayonnaise" by 29% over HELLMANN'S. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Pantry Staples > Condiments & Salad Dressings > Salad Dressings > Italian" has 83 products but HELLMANN'S only has 1 (1.2%). High-volume category with room to grow.
amazon82% of HELLMANN'S's category presence is on amazon. Consider expanding on walmart and target for diversification.
4
5.5% share • #5
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
HELLMANN'S Your brand | 69 | 192 | 1★ | 67 | 1 | 1 |
Kraft | 161★ | 1,194★ | 1★ | 159 | 1 | 1 |
G G Hughes | 19 | 110 | 0 | 19 | — | — |
S SIQINZONGWA | 4 | 27 | 0 | 4 | — | — |
G G Hughes | 20 | 52 | 0 | 20 | — | — |
S SIQINZONGWA | 13 | 110 | 0 | 13 | — | — |
Kraft has 4322% more assets than SIQINZONGWA
G Hughes, SIQINZONGWA, G Hughes, SIQINZONGWA have no video assets
G Hughes is not present on Walmart, Target
SIQINZONGWA is not present on Walmart, Target
G Hughes is not present on Walmart, Target