Competitive Intelligence Overview
71
Products
353
Assets
3/3
Platforms
5.0
Assets/Product
69 products
339 assets
1 products
8 assets
1 products
6 assets
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Hefty leads in 4 categories across amazon, walmart, target. Key strongholds: Health & Household > Household Supplies > Paper & Plastic > Trash, Compost & Lawn Bags > Trash Bags, Home & Kitchen > Kitchen & Dining > Storage & Organization > Food Storage > Food Containers.
WELLBOX leads "Health & Household > Household Supplies > Paper & Plastic > Trash, Compost & Lawn Bags > Lawn & Leaf Bags" by 35% over Hefty. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Kitchen & Dining > Storage & Organization > Food Storage > Food Containers > Container Sets" has 208 products but Hefty only has 1 (0.5%). High-volume category with room to grow.
amazon90% of Hefty's category presence is on amazon. Consider expanding on walmart and target for diversification.
33
32% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Hefty Your brand | 71 | 353 | 1★ | 69 | 1 | 1 |
Amazon Basics | 1,058★ | 6,272★ | 0 | 1058 | — | — |
D Dealusy | 19 | 133 | 0 | 19 | — | — |
S ShineGlitz | 3 | 17 | 0 | 3 | — | — |
D Dealusy | 4 | 22 | 0 | 4 | — | — |
S ShineGlitz | 23 | 161 | 0 | 23 | — | — |
Amazon Basics has 36794% more assets than ShineGlitz
Amazon Basics, Dealusy, ShineGlitz, Dealusy, ShineGlitz have no video assets
Amazon Basics is not present on Walmart, Target
Dealusy is not present on Walmart, Target
ShineGlitz is not present on Walmart, Target