Category Insights
AICompetitive Threat
Supergoop! leads "Beauty & Personal Care > Skin Care > Sunscreens & Tanning Products > Sunscreens > Facial Sunscreens" by 22% over Hawaiian Tropic. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Skin Care > Sunscreens & Tanning Products > Sunscreens > Facial Sunscreens" has 90 products but Hawaiian Tropic only has 1 (1.1%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Hawaiian Tropic's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
4 categoriesHawaiian Tropic(Your brand)
5
6.1% share • #6
Top Competitors
#1
F
Fursnob89.8%#2
B.TAN78.5%
#3
D
Devoted Creations67.3%