Competitive Intelligence Overview
68
Products
432
Assets
3/3
Platforms
6.4
Assets/Product
66 products
410 assets
1 products
7 assets
1 products
15 assets
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Greenies dominates "Pet Supplies > Dogs > Health Supplies > Dental Care > Dental Sticks" on amazon with 13.3% market share, outperforming 3 competitors.
amazonVet IQ leads "Pet Supplies > Dogs > Health Supplies > Relaxants" by 27% over Greenies. Consider expanding product range or improving visibility in this category.
amazon"Pet Supplies > Dogs > Treats > Cookies, Biscuits & Snacks" has 430 products but Greenies only has 35 (8.1%). High-volume category with room to grow.
amazon86% of Greenies's category presence is on amazon. Consider expanding on walmart and target for diversification.
35
8.1% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Greenies Your brand | 68★ | 432★ | 1★ | 66 | 1 | 1 |
Minties | 47 | 208 | 1★ | 45 | 1 | 1 |
Virbac | 51 | 247 | 0 | 50 | 1 | — |
Stella & Chewy's | 58 | 420 | 0 | 57 | 1 | — |
Greenies has 108% more assets than Minties
Virbac, Stella & Chewy's have no video assets
Virbac is not present on Target
Stella & Chewy's is not present on Target
Stella & Chewy's has the highest asset coverage (7.2 assets/product)