Competitive Intelligence Overview
147
Products
982
Assets
3/3
Platforms
6.7
Assets/Product
145 products
968 assets
1 products
8 assets
1 products
6 assets
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Graco leads in 12 categories across amazon, walmart, target. Key strongholds: Baby Products > Car Seats & Accessories > Car Seats > Convertible, Tools & Home Improvement > Paint, Wall Treatments & Supplies > Painting Supplies & Tools > Paint Application Tools > Paint Sprayers.
Rust-Oleum leads "Tools & Home Improvement > Paint, Wall Treatments & Supplies > Paint & Primer > Spray Paint" by 45% over Graco. Consider expanding product range or improving visibility in this category.
amazon"Tools & Home Improvement > Paint, Wall Treatments & Supplies > Paint & Primer > Spray Paint" has 137 products but Graco only has 1 (0.7%). High-volume category with room to grow.
amazon95% of Graco's category presence is on amazon. Consider expanding on walmart and target for diversification.
17
27.4% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Graco Your brand | 147★ | 982★ | 0 | 145 | 1 | 1 |
Evenflo | 70 | 434 | 1★ | 68 | 1 | 1 |
Chicco | 82 | 368 | 0 | 81 | 1 | — |
Dream On Me | 86 | 351 | 0 | 85 | 1 | — |
Graco has 180% more assets than Dream On Me
Graco, Chicco, Dream On Me have no video assets
Chicco is not present on Target
Dream On Me is not present on Target
Graco has the highest asset coverage (6.7 assets/product)