Competitive Intelligence Overview
7
Products
65
Assets
1/3
Platforms
9.3
Assets/Product
7 products
65 assets
Not present
Not present
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Glade dominates "Health & Household > Household Supplies > Air Fresheners > Electric" on amazon with 33.3% market share, outperforming 3 competitors.
amazonArm & Hammer leads "Health & Household > Household Supplies > Household Cleaning > Carpet Deodorizers" by 29% over Glade. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Home Décor Products > Candles & Holders > Candles > Jar Candles" has 95 products but Glade only has 3 (3.2%). High-volume category with room to grow.
amazon100% of Glade's category presence is on amazon. Consider expanding on walmart and target for diversification.
3
3.2% share • #7
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
G Glade Your brand | 7 | 65 | 0 | 7 | — | — |
Arm & Hammer | 138★ | 654★ | 1★ | 136 | 1 | 1 |
P POOPH | 10 | 66 | 0 | 10 | — | — |
P POOPH | 3 | 21 | 0 | 3 | — | — |
B BFJLIFE | 5 | 28 | 0 | 5 | — | — |
B BFJLIFE | 2 | 14 | 0 | 2 | — | — |
Arm & Hammer has 4571% more assets than BFJLIFE
Glade, POOPH, POOPH, BFJLIFE, BFJLIFE have no video assets
Glade is not present on Walmart, Target
POOPH is not present on Walmart, Target
POOPH is not present on Walmart, Target