Competitive Intelligence Overview
78
Products
543
Assets
3/3
Platforms
7.0
Assets/Product
76 products
525 assets
1 products
8 assets
1 products
10 assets
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Gillette leads in 6 categories across amazon, walmart. Key strongholds: Beauty & Personal Care > Shave & Hair Removal > Men's > Razors & Blades > Razor Blades & Cartridges > Cartridges, Beauty & Personal Care > Shave & Hair Removal > Men's > Razors & Blades > Cartridge Razors.
Gillette Venus leads "Beauty & Personal Care > Shave & Hair Removal > Women's > Razors & Blades > Cartridge Razors" by 38% over Gillette. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Personal Care > Deodorants & Antiperspirants > Deodorant" has 97 products but Gillette only has 1 (1%). High-volume category with room to grow.
amazon88% of Gillette's category presence is on amazon. Consider expanding on walmart and target for diversification.
16
50% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Gillette Your brand | 78★ | 543★ | 1★ | 76 | 1 | 1 |
Cremo | 62 | 112 | 1★ | 60 | 1 | 1 |
X XIHUWZ | 10 | 109 | 0 | 10 | — | — |
X XIHUWZ | 10 | 64 | 0 | 10 | — | — |
D Dollar Shave Club | 8 | 53 | 0 | 8 | — | — |
D Dollar Shave Club | 2 | 15 | 0 | 2 | — | — |
Gillette has 3520% more assets than Dollar Shave Club
XIHUWZ, XIHUWZ, Dollar Shave Club, Dollar Shave Club have no video assets
XIHUWZ is not present on Walmart, Target
XIHUWZ is not present on Walmart, Target
Dollar Shave Club is not present on Walmart, Target