Competitive Intelligence Overview
103
Products
704
Assets
3/3
Platforms
6.8
Assets/Product
101 products
689 assets
1 products
8 assets
1 products
7 assets
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Ghirardelli leads in 4 categories across amazon. Key strongholds: Grocery & Gourmet Food > Snacks & Sweets > Chocolate Candy, Grocery & Gourmet Food > Pantry Staples > Cooking & Baking > Dessert Syrups & Sauces > Chocolate.
Betty Crocker leads "Grocery & Gourmet Food > Pantry Staples > Cooking & Baking > Baking Mixes > Brownies" by 63% over Ghirardelli. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Snacks & Sweets > Chocolate Candy > Candy & Chocolate Bars" has 294 products but Ghirardelli only has 12 (4.1%). High-volume category with room to grow.
amazon91% of Ghirardelli's category presence is on amazon. Consider expanding on walmart and target for diversification.
12
14% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Ghirardelli Your brand | 103★ | 704★ | 0★ | 101 | 1 | 1 |
m mofa | 23 | 144 | 0★ | 23 | — | — |
m mofa | 3 | 18 | 0★ | 3 | — | — |
F Ferrero Rocher | 7 | 54 | 0★ | 7 | — | — |
T True Par Disc Golf | 2 | 14 | 0★ | 2 | — | — |
F Ferrero Rocher | 6 | 35 | 0★ | 6 | — | — |
T True Par Disc Golf | 10 | 70 | 0★ | 10 | — | — |
Ghirardelli has 4929% more assets than True Par Disc Golf
mofa is not present on Walmart, Target
mofa is not present on Walmart, Target
Ferrero Rocher is not present on Walmart, Target
True Par Disc Golf is not present on Walmart, Target