Competitive Intelligence Overview
73
Products
478
Assets
3/3
Platforms
6.5
Assets/Product
71 products
463 assets
1 products
6 assets
1 products
9 assets
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Garnier leads in 4 categories across amazon, target. Key strongholds: Beauty & Personal Care > Hair Care > Styling Products > Serums, Beauty & Personal Care > Skin Care > Eyes > Gels.
L'Oreal Paris leads "Beauty & Personal Care > Hair Care > Styling Products > Putties" by 30% over Garnier. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Face > Treatments & Masks > Serums" has 166 products but Garnier only has 1 (0.6%). High-volume category with room to grow.
amazon92% of Garnier's category presence is on amazon. Consider expanding on walmart and target for diversification.
8
8% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Garnier Your brand | 73 | 478 | 0 | 71 | 1 | 1 |
Marc Anthony | 48 | 261 | 0 | 47 | 1 | — |
Mielle Organics | 50 | 295 | 1★ | 48 | 1 | 1 |
L'Oreal Paris | 114★ | 803★ | 0 | 113 | — | 1 |
L'Oreal Paris has 208% more assets than Marc Anthony
Garnier, Marc Anthony, L'Oreal Paris have no video assets
Marc Anthony is not present on Target
L'Oreal Paris is not present on Walmart
L'Oreal Paris has the highest asset coverage (7 assets/product)